CWA Online Advertising Digital Media

Visual Media FREE REVIEW 0207 099 6158 or ONLINE

CWA’s Visual Media Department develops excellent digital creations to enhance your internet advertising presence and your website.

Video Ads

“A Picture Tells a Thousand Words”, and on the internet the potential to take this even further is very exciting.

Currently video ads can be used on the Google Partner Network as part of content campaigns, and Gadget Ads is a fresh and innovative offering, explained in more detail below.

Website Digital material created for video ads is also developed to be integrated onto clients’ websites, which is a very cost-effective way of promoting your business with strong visual messages.

Video Ads are designed to be engaging from the very beginning in order to capture the attention of the viewer.

The use of online video is increasing, as is the ever-growing network of on online opportunities to promote products and services via video.

YouTube alone has 57 million unique monthly users.

The entire Google Content Network has 590 million unique monthly users per month worldwide.

Click-to-Play Video Ads will:

• Communicate and engage users in a much deeper and more emotional way.
• Target relevant websites, based on keyword and other research these video ads are seen by a highly focused audience.
• Incorporate performance reporting is based on % of video played, impressions, clicks, conversions, reach/frequency.
• Reach a broad potential audience which can be then drilled down into suitable demographics and geographic factors.
• Raise brand awareness and increase conversions.

Gadget Ads

Gadget Ads are engaging, rich but most importantly interactive media.

It is like having a mini-website in an ad format. Gadget Ads can include games, audio and animation.

Built using HTML or Flash, Gadget Ads pay no serving or hosting fee.

The ads can be updated and optimised creatively in real time, and serve on millions of Google Content Network sites.

Gadget Ads provide tactical control, taking the example of NBA’s Gadget Ad.

Before the game the ad previewed the action.

After the game the ad was updated to show game highlights.

With Gadget Ads people who are searching the web can see the ad and choose to interact with it. During this interaction they will see if it is relevant to them, and if it is after interaction click through to the website.

The Gadget Ad Creation Process

• Set up a campaign creating history on the content network
• Target your Ads
• Pull real-time reports
• Optimise the campaign and the creative of your Gadget Ad

Gadget Ads can run on content channels and hand-picked targeted websites. Gadget Ads can also be embedded onto your own website.

To find out more about how CWA’s Visual Media Department can help your company

Try a FREE REVIEW 0207 099 6158 or ONLINE