Online Advertising

Revenue from Online Advertising in 2007 surpassed that of national newspapers in the United Kingdom, with an increase of 41.2% within this year.

The amazing growth of online advertising has beaten all the industry predictions.

There are numerous reasons why online advertising is so effective:

• People feel that they will get the best prices on the internet.
• They can buy products from the comfort of their own home.
• They are not under pressure from a sales person.
• There is an excellent choice on the internet.
• They can often read reviews before making a decision, so feel well-informed.

Pay Per Click Advertising

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Pay Per Click Advertising is whereby a potential customer sees your ad or “sponsored link” when they type in a particular keyword or search query.

If they like the ad they will then click on it and go through to your website, where there should be a strong follow-on sales message.

CWA manage Pay Per Click Advertising on Google, Yahoo & MSN, as well as country specific search engines.

With Pay Per Click Advertising you can:

• Choose to spend as little or as much as you wish by allocating a daily budget.
• See and track results within a short time-frame.
• Show ads only in certain parts of a country, or in some countries, or worldwide.
• It is also possible to choose what time of the day or night to show the ads...and apart from making money you can use Pay Per Click for market research also.

Google currently holds over 80% of the market, with the rest distributed between Yahoo, MSN, Ask, LookSmart, Miva etc.

There are numerous ways to consider advertising online, and CWA can assist your business to define those which will be most effective for you.

eBay

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eBay define’s itself as the worlds largest on line market place, where people can trade in an auction or buy it now format.

eBay works like this:

• A seller lists an item on eBay, which can be anything from antiques to cars, books to sporting goods. The seller chooses to accept only bids for the item (an auction-type listing) or to offer the Buy It Now option, which allows buyers to purchase the item right away at a fixed price.
• In an online auction, the bidding opens at a price the seller specifies and remains on eBay for a certain number of days. Buyers then place bids on the item. When the listing ends, the buyer with the highest bid wins.
• In a Buy It Now listing, the first buyer willing to pay the seller's price gets the item.

How can CWA assist you with eBay sales?

CWA design eBay specific websites, and also manage your listings to make your eBay image excellent, your process smooth and efficient giving you more time to sell.

If you are solely trading on eBay, a separate website can be developed for other online traffic sources which will have integral branding and design continuity.

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Comparison Shopping

Comparison Shopping is another popular way of buying online.

People feel informed, and they have got a great deal.

Some of the well known comparison shopping sites are Amazon, Kelkoo, Pricerunner, MoneySupermarket and Bizrate. Taking Amazon as an example this is the principle of how it works.

Amazon

Amazon has a huge variety of goods and reviews about these products. The direct Amazon-to-buyer sales approach is really no different from what happens at most other large, online retailers except for its range of products.

You can find beauty supplies, clothing, jewellery, gourmet food, sporting goods, pet supplies, books, CD’s, computers, DVDs, furniture, toys, garden supplies, bedding and almost anything else you might want to buy.

What makes Amazon a giant is in the attention to detail.

Apart from the massive product range, Amazon makes every possible attempt to customize the buyer experience. When you arrive at the homepage, you'll find not only special offers and featured products, but if you've been to Amazon before, you'll also find some recommendations just for you.

Amazon knows you by name and tries to be your personal shopper.

How can CWA assist you with Comparison Shopping sales?

CWA can advise a comparison shopping strategy for your business.

Depending on your products or services CWA will devise the most effective strategy.

This policy will then be implemented for you using our customized software.

Affiliate Marketing

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This is an effective marketing strategy when implemented correctly.

Affiliate Marketing is a web-based reward system for businesses - it offers the opportunity for websites of other businesses to become advocates of your services.

This is turn widens the scope of your internet presence.

How can CWA assist you with Affiliate Marketing?

To set up an affiliate marketing campaign that is effective takes know how.

CWA can choose suitable affiliates for your business, and integrate this within the more strategic locations on your website