WHY USE PPC/ADWORDS

PPC/Pay Per Click Advertising is a form of advertising where you can:

• Monitor your results
• Maximize the buying process
• Make sure your website is seen by the right people

Pay Per Click Advertising is often referred to as Google Adwords as Google holds the majority of the market share for the moment. But whether it is Google, Yahoo, MSN or country specific search engines the same PPC principles apply across the board.

The Credit Crunch of 2008 has accelerated the move of advertising budgets from offline traditional media (magazines, radio etc.) to online internet advertising of various forms including Google Adwords.

At the same time both online advertisers and shoppers have heightened expectations of the internet experience. This means that business owners who have the ability to mirror the growing expectations of their customers through their internet presence will lead the pack!

Using PPC/Adwords is almost guaranteed to make you money when:

• You have a product that people are happy to buy over the internet.
• When you find something that makes your company unique in your field and advertise this.
• When your campaign is structured in such a way that your potential clients are shown what they need immediately, both in your ads and on your website.
• If your campaign is organised in a search engine friendly fashion so that you will be seen in the best positions for the lowest cost per click.
• When you start off with a lower budget and gradually increase it as your return of investment grows!

And don’t forget that you can choose exactly which geographic locations you wish to sell your products or services to, and also at which times of the day.

You can increase your advertising budget for your peak days if this is true for your business, and decrease it on slow days.

Some UK Facts:

• In the UK alone there are 41 million people online, and 59% of UK households have broadband.
• People spend an average of 33 hours per month online.
• 1 in 3 consumers post a comment online in a typical week.